I sat down with Tom Prendergast in a virtual room and listened to him discuss his passion, It's Good Business.
Why “It’s a good business”. I have been in the MLM market since 1992. I have seen them come and go. I have watched the potential leadership of many men and women destroyed by unprofessional and corrupt MLM businesses. I have seen the frustration of many who deserve great success and have that potential constantly allude them.
I own an MLM business. It took 12 years to build it. We waited until 3 years ago to launch it as a 3 level affiliate program. We built it on integrity not hype. It mostly has customers, not distributors. This set me to thinking.
So I started to analyze why so many MLM’s grow so quickly then eventually collapse into obscurity. That reason is they lacked customers. The entire organization is sales people looking for more sales people. It was a shocking revelation and this is the reason so many buy the promise of financial independence only to watch their organizations eventually collapse.
This is why you see many potentially successful and capable individuals time and time again jump from one program to another. And doing so, they eventually are relegated to obscurity as their sphere of influence is destroyed by all the broken dreams and dashed hopes of those that at one time trusted them.
This is why, the pressure to never stop recruiting exhaust even the most stalwart individuals. This is why that most of the MLM companies constantly pound the drums to never stop recruiting. This is why so many marketers have given up. This is why, this is my personal calling and crusade. This is why the entire MLM industry is about to get an eviction notice via the Internet!
I have experienced this frustration first hand. However, I really am on the periphery of this phenomena destroying peoples credibility, because I was engulfed in building the 12 years of technology that is Veretekk. So I have only joined a few stinkers in that time. Globalwon and Exeler8. What a waste of time! And I experienced the growth then collapse on one and saw the righting on the wall with the later and quickly quit it and refunded the money to all the people I had recruited. Ouch!
But this is not about Veretekk. This is about a beacon of light in this MLM Sea of despair. This is about an MLM company I joined in October 2001. I was hesitant at first, but my good friend, Ricardo Ferrari, flew me to go see the company and meet them. There was something about them that was different. That difference was subtle and obscure. The difference was, this company had real customers. So I spent about 3 months building that business, and then had to stop because of a divorce and the massive demand on my time to build the Veretekk code. During those 7 years, my business with this MLM Company continued to grow, with no involvement from me whatsoever.
Just recently I have the time to get back to that business. As I was assessing why the difference, why did this MLM continue to grow while the others always failed, it hit me. Because in this MLM my organization was 95% pure customers not looking to make money, but real customers that just keep buying the products.
And this revelation is what inspired me to produce the Its Good Business Flash found at itsgoodbusiness.net.
In less than 3 weeks my new leg has grown over 700 members. And the growth is increasing every day. I have never seen happier marketers as I have in this new leg. They understand that with this company in which I am a reluctant leader in, they really do have a future because they understand they are building a real customer base that given time will produce an income they can rely on. In this new leg I have professional business people that see this as an investment, not another concocted stupid MLM attempt to drain the pockets of the hopeful masses. In this leg we have cohesion and delegated harmony. There is no stress in this company, because It’s Good Business”!
If you would like more information please register at itsgoodbusiness.net
Corie Wallace
Marketing Strategy Specialist
Boston, MA.
Showing posts with label Corie Wallace. Show all posts
Showing posts with label Corie Wallace. Show all posts
Saturday, March 22, 2008
Tuesday, March 4, 2008
Its Good Business, buy customers not leads innovative Marketing Concept
Marketing for the little guy with ItsGoodBusiness.net on Google.
Tom Prendergast, innovative CEO of Inetekk.com,
Inc., and Veretekk leads the way again with the
anticipated cooperative business building model
of ItsGoodBusiness marketing concept in building
businesses on Google and beyond.
For years the Industry has come to know Tom
Prendergast as an innovator and creator of the
Veretekk system which is exploding on the Internet
helping the little guy succeed in an ever growing
and ever changing industry. Mr. Prendergast
continues with his new concept of buying paying
customers instead of buying leads ensuring the
success once again of the little guy. Now a home
based business has the ability to create a revenue
stream with Tom's new marketing approach.
The ability to buy paying customers guarantees
the beginning of a residual income and is fast
becoming the new way by many veterans in the
Internet Marketing industry, to be the wave of the
future ensuring a return on their investment.
When you visit
you are greetedwith the new concept by Tom in plain simple terms
and great visual aids consistent to Mr. Prendergast's
approach to educating and giving a leg up to the
little guy.
Its Good Business has gained the attention of both
Al Gonzales, successful marketing entrepreneur and
Butch Hamilton, well known Master Search Engine
Optimization expert creating a power house investing
in the concept of buying customers and not leads
and a commitment to educating others in this
exciting and powerful new marketing concept. A
business model where one reinvests into their business
with a risk free way to receive immediate results the
industry begins to stop and listen. Mr. Prendergast
is about to change the face of Internet marketing
as it has been known today. Tom is about to expand
opportunities for the small and large home based
businesses alike, for years to come, and for the
betterment and improvement of the Internet
Marketing industry as whole.
Saturday, February 16, 2008
How to choose the right home internet marketing business opportunities
"Thoughts lead on to purposes; purposes go forth in action; actions form habits; habits decide character; and character fixes our destiny." - Tyron Edwards
I know I've spent a lot of time on the sales aspect of internet marketing. It's what I love to do best! But I think it's time we take a step back for a minute and evaluate what we do here. There are many different opportunities in network marketing and many different ways to sell them. The most important thing you can do is find something that you are passionate about, something that you get excited about and that personally interests you for starters. What we do can be very tedious at times, if we are not enjoying what we are marketing, it becomes difficult to write about, talk about, or stay self motivated.
As I continue to learn and grow here in Internet Marketing Wonderland. I have found myself part of several groups where there a teams working together on specific opportunities, usually, these rooms go silent. Why you ask? Because the few carry the weight of the rest and at some point the give and take becomes all about taking. Clearly these "takers" are out of their element, overwhelmed and unable to grasp the opportunity they are in. Their motivation for being involved? Purely to get rich quick with out any effort. They never succeed and end up running around bashing the program they invested in. But what they didn't invest in it... was their time. Time is the most costly and valuable commodity we put into our online businesses. It is something, unlike a 9-5 job, that doesn't pay when you start out. You must leverage your time in order to gain income in the future. So choosing what excites you instead of how much it pays is very important. Trust me, if you put in the time, you will see an income.
Ask yourself these questions when considering an opportunity:
Can I see myself talking about this in a positive manner for years to come?
Can I imagine myself walking into someone's office and present this as an opportunity that can grow their business and make them money?
Is my motivation with this opportunity to build a steady income or to get rich quick irregardless of the consequences?
Is it something that I can sell outside of the internet if given the opportunity?
What kind of company am I aligning myself with?
If you are considering an opportunity, do your homework in regards to the reputation of the company you are considering investing in. Once you opt in, you become the face of that company to your customers and prospects. It's your reputation that is on the line not theirs. If you don't choose wisely, you can destroy your internet business in a heart beat representing something that over promises and under delivers. Be wary of this. Think long and hard about this point. Trust me, if it sounds too good to be true... it is.
All the questions I asked you to consider point to two things, longevity and reputation. Both are things that involve you. If one gets caught up in the big pay out, realize that it is very very hard to get someone to invest that kind of money and what true substance does that program really provide in return? Do you have people already interested in wanting invest that kind of sum? If you do, then maybe it's a good opportunity. If you don't, how easy do you think it will be to get a return on your investment. I know a person who has been Network Marketing on the internet for over a decade, bought into a program that has a 2k price tag on it. You know the kind, where you have to drag people to a cyber call in to listen to a someone say "buy my program, I and only I can teach you the way to make money on the internet. If you cant sell this program you aren't a closer and you need me to do it for you. All for the price of 2 THOUSAND DOLLARS!" If after a decade you don't have a base that can invest 2k, why on earth would you choose that opportunity. You're setting yourself up for failure. On the other hand, if you look at opportunities that are affordable investments cash wise, interest and excite you, odds are in the long run you would've made 2k in a decade. My poor associate is still waiting for that big sale. He spends all his time in social networks trying to get people to attend this call. Eventually, if it hasn't happened already, he will be known as the guy who wants you to spend 2k. His reputation will be in the cyber toilet.
Always opt for something that you see a value in, that you can be proud of and most importantly that you believe in. Your sales techniques will improve at an incredible rate if you know why you invested, what positives you see and what growth potential you believe there is. Yes folks, it really is that simple. You just needed to hear it.
Good luck this week and keep those questions coming!
Corie Wallace
skype: corie.wallace
email: cwallace.1000@gmail.com
phone: 508.660.8640
I know I've spent a lot of time on the sales aspect of internet marketing. It's what I love to do best! But I think it's time we take a step back for a minute and evaluate what we do here. There are many different opportunities in network marketing and many different ways to sell them. The most important thing you can do is find something that you are passionate about, something that you get excited about and that personally interests you for starters. What we do can be very tedious at times, if we are not enjoying what we are marketing, it becomes difficult to write about, talk about, or stay self motivated.
As I continue to learn and grow here in Internet Marketing Wonderland. I have found myself part of several groups where there a teams working together on specific opportunities, usually, these rooms go silent. Why you ask? Because the few carry the weight of the rest and at some point the give and take becomes all about taking. Clearly these "takers" are out of their element, overwhelmed and unable to grasp the opportunity they are in. Their motivation for being involved? Purely to get rich quick with out any effort. They never succeed and end up running around bashing the program they invested in. But what they didn't invest in it... was their time. Time is the most costly and valuable commodity we put into our online businesses. It is something, unlike a 9-5 job, that doesn't pay when you start out. You must leverage your time in order to gain income in the future. So choosing what excites you instead of how much it pays is very important. Trust me, if you put in the time, you will see an income.
Ask yourself these questions when considering an opportunity:
Can I see myself talking about this in a positive manner for years to come?
Can I imagine myself walking into someone's office and present this as an opportunity that can grow their business and make them money?
Is my motivation with this opportunity to build a steady income or to get rich quick irregardless of the consequences?
Is it something that I can sell outside of the internet if given the opportunity?
What kind of company am I aligning myself with?
If you are considering an opportunity, do your homework in regards to the reputation of the company you are considering investing in. Once you opt in, you become the face of that company to your customers and prospects. It's your reputation that is on the line not theirs. If you don't choose wisely, you can destroy your internet business in a heart beat representing something that over promises and under delivers. Be wary of this. Think long and hard about this point. Trust me, if it sounds too good to be true... it is.
All the questions I asked you to consider point to two things, longevity and reputation. Both are things that involve you. If one gets caught up in the big pay out, realize that it is very very hard to get someone to invest that kind of money and what true substance does that program really provide in return? Do you have people already interested in wanting invest that kind of sum? If you do, then maybe it's a good opportunity. If you don't, how easy do you think it will be to get a return on your investment. I know a person who has been Network Marketing on the internet for over a decade, bought into a program that has a 2k price tag on it. You know the kind, where you have to drag people to a cyber call in to listen to a someone say "buy my program, I and only I can teach you the way to make money on the internet. If you cant sell this program you aren't a closer and you need me to do it for you. All for the price of 2 THOUSAND DOLLARS!" If after a decade you don't have a base that can invest 2k, why on earth would you choose that opportunity. You're setting yourself up for failure. On the other hand, if you look at opportunities that are affordable investments cash wise, interest and excite you, odds are in the long run you would've made 2k in a decade. My poor associate is still waiting for that big sale. He spends all his time in social networks trying to get people to attend this call. Eventually, if it hasn't happened already, he will be known as the guy who wants you to spend 2k. His reputation will be in the cyber toilet.
Always opt for something that you see a value in, that you can be proud of and most importantly that you believe in. Your sales techniques will improve at an incredible rate if you know why you invested, what positives you see and what growth potential you believe there is. Yes folks, it really is that simple. You just needed to hear it.
Good luck this week and keep those questions coming!
Corie Wallace
skype: corie.wallace
email: cwallace.1000@gmail.com
phone: 508.660.8640
Tuesday, January 29, 2008
Success through listening skills, what does your customer really want.
“If you spend more time asking appropriate questions rather than giving answers or opinions, your listening skills will increase” - Brian Koslow - American Author and Entrepreneur
How many times has an offer been presented to you
that you had no need for. How much time did the
presenter spend talking and how much information
did he obtain from you in regards to your business,
your needs to improve your business. Very little I am
sure or more, did you know what they were even
talking about? Did it make sense to you and did it tap
into anything for you? If I can pass on one piece of
information to you that will open the doors of success
it is this... Information is knowledge, and with that
information you will succeed.
Think about where you do business, why do you go to
a particular barber or hair dresser, why you shop at a
particular store, where you bank, your lawyer,
accountant. There are people there you know and
trust because they know what you need. You know
they care about your best interests. They want to help
provide you with the things you prefer, or the way you
like to be treated. Now how did those people learn all
that about you to create such loyalty? How did they
build that kind of trust? How the heck did the dog
groomer know so much about you? Why did the
prospect pick the other guy instead of you for the
same product?!!?
These people were masters at building a
relationship, asking the right questions and
listening to the answers.
I want to tell you a little story that was one of my great
successes. Not to brag, but to show you the power of
listening and what it can do for you. I represented a
line that had six major competitors; all excellent
companies, all good products similar in nature and
very lucrative, with reps that all had excellent
relationships with the customer I had. I won the
account for this product category. It was big, it was
sweet , it was incredibly satisfying .... it was
exhausting!
Most people, even if they know you, don't make snap
judgments. I'm sure you don't agree to buy something
just because someone said, "hey, buy my stuff!" Not
only do you need to know the whys, you need to know
how it will help you before you fork over your hard
earned cash. But, listening to incessant babble about
why the presenter thinks its a good deal doesn't mean
it's a good deal for you. I had the luxury in my case
of having a great relationship with my customer, and
had proven that I could be relied on, gave great
service, was honest and cared. But so did the five
other guys. We were all selling "fiffle fafffle" and they
all talked about how great their "fiffle faffle" was. I
chose not to talk about "fiffle faffle", I chose to ask
why he was considering "fiffle faffle". From that one
simple question a dialog ensued that gave me an
incredible amount of information. I knew why he
wanted change, I learned about his frustrations, his
concerns, the need to grow his business. I learned
what other products I represented that would be
useful in the future. I sat there listening, not
speaking, empathizing where necessary, taking
notes and started to build a program based on his
business as he saw it not how I thought it should
be. So, when I did finally present my "fiffle faffle"
there was no need to negative sell the competition,
there was no need for endless hours of stating my
"fiffle faffle" was the greatest "fiffle faffle" in the
world.... just a program that fit his needs and a clear
way it would help grow his business in the direction
he wanted it to go.
The short of it is folks, you can't sell something big
if you don't understand who you are talking to. If
you speak more than ask questions, how will you
know anything? You can email people all day with
free stuff, and $5.00 e-books making money here
and there, but what have you've gained? Nothing.
You may have a data base of thousands of leads and
prospects, but do you have any clue what they need?
Do you know what they want in order to grow their
business? How do you know you need to have it to
sell if you don't know what it is? Are you missing an
opportunity? If you asked your base any of these
questions, would you know how to communicate
with them better? YES!
Whether you communicate through emails, or
through all the social networks out there, or through
forums, ask and listen to the responses. Write down
what you learn or use your computer's note pad.
We spend so much time learning the technical
aspects of what we do, looking for the easy way to
make things happen that we neglect the human
factor. There are people on the other side of the
screen folks. Sometimes we forget that. If you
want to succeed in this crazy place we call the
information highway, we need to learn what
information is valuable information.
As always, feel free to contact me with your questions.
I enjoy passing along information that helps you grow
your business.
Keep those questions coming!
Wishing you success this week.
Corie Wallace
cwallace.1000@gmail.com
Skype: corie.wallace
508-660-8640
How many times has an offer been presented to you
that you had no need for. How much time did the
presenter spend talking and how much information
did he obtain from you in regards to your business,
your needs to improve your business. Very little I am
sure or more, did you know what they were even
talking about? Did it make sense to you and did it tap
into anything for you? If I can pass on one piece of
information to you that will open the doors of success
it is this... Information is knowledge, and with that
information you will succeed.
Think about where you do business, why do you go to
a particular barber or hair dresser, why you shop at a
particular store, where you bank, your lawyer,
accountant. There are people there you know and
trust because they know what you need. You know
they care about your best interests. They want to help
provide you with the things you prefer, or the way you
like to be treated. Now how did those people learn all
that about you to create such loyalty? How did they
build that kind of trust? How the heck did the dog
groomer know so much about you? Why did the
prospect pick the other guy instead of you for the
same product?!!?
These people were masters at building a
relationship, asking the right questions and
listening to the answers.
I want to tell you a little story that was one of my great
successes. Not to brag, but to show you the power of
listening and what it can do for you. I represented a
line that had six major competitors; all excellent
companies, all good products similar in nature and
very lucrative, with reps that all had excellent
relationships with the customer I had. I won the
account for this product category. It was big, it was
sweet , it was incredibly satisfying .... it was
exhausting!
Most people, even if they know you, don't make snap
judgments. I'm sure you don't agree to buy something
just because someone said, "hey, buy my stuff!" Not
only do you need to know the whys, you need to know
how it will help you before you fork over your hard
earned cash. But, listening to incessant babble about
why the presenter thinks its a good deal doesn't mean
it's a good deal for you. I had the luxury in my case
of having a great relationship with my customer, and
had proven that I could be relied on, gave great
service, was honest and cared. But so did the five
other guys. We were all selling "fiffle fafffle" and they
all talked about how great their "fiffle faffle" was. I
chose not to talk about "fiffle faffle", I chose to ask
why he was considering "fiffle faffle". From that one
simple question a dialog ensued that gave me an
incredible amount of information. I knew why he
wanted change, I learned about his frustrations, his
concerns, the need to grow his business. I learned
what other products I represented that would be
useful in the future. I sat there listening, not
speaking, empathizing where necessary, taking
notes and started to build a program based on his
business as he saw it not how I thought it should
be. So, when I did finally present my "fiffle faffle"
there was no need to negative sell the competition,
there was no need for endless hours of stating my
"fiffle faffle" was the greatest "fiffle faffle" in the
world.... just a program that fit his needs and a clear
way it would help grow his business in the direction
he wanted it to go.
The short of it is folks, you can't sell something big
if you don't understand who you are talking to. If
you speak more than ask questions, how will you
know anything? You can email people all day with
free stuff, and $5.00 e-books making money here
and there, but what have you've gained? Nothing.
You may have a data base of thousands of leads and
prospects, but do you have any clue what they need?
Do you know what they want in order to grow their
business? How do you know you need to have it to
sell if you don't know what it is? Are you missing an
opportunity? If you asked your base any of these
questions, would you know how to communicate
with them better? YES!
Whether you communicate through emails, or
through all the social networks out there, or through
forums, ask and listen to the responses. Write down
what you learn or use your computer's note pad.
We spend so much time learning the technical
aspects of what we do, looking for the easy way to
make things happen that we neglect the human
factor. There are people on the other side of the
screen folks. Sometimes we forget that. If you
want to succeed in this crazy place we call the
information highway, we need to learn what
information is valuable information.
As always, feel free to contact me with your questions.
I enjoy passing along information that helps you grow
your business.
Keep those questions coming!
Wishing you success this week.
Corie Wallace
cwallace.1000@gmail.com
Skype: corie.wallace
508-660-8640
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