I sat down with Tom Prendergast in a virtual room and listened to him discuss his passion, It's Good Business.
Why “It’s a good business”. I have been in the MLM market since 1992. I have seen them come and go. I have watched the potential leadership of many men and women destroyed by unprofessional and corrupt MLM businesses. I have seen the frustration of many who deserve great success and have that potential constantly allude them.
I own an MLM business. It took 12 years to build it. We waited until 3 years ago to launch it as a 3 level affiliate program. We built it on integrity not hype. It mostly has customers, not distributors. This set me to thinking.
So I started to analyze why so many MLM’s grow so quickly then eventually collapse into obscurity. That reason is they lacked customers. The entire organization is sales people looking for more sales people. It was a shocking revelation and this is the reason so many buy the promise of financial independence only to watch their organizations eventually collapse.
This is why you see many potentially successful and capable individuals time and time again jump from one program to another. And doing so, they eventually are relegated to obscurity as their sphere of influence is destroyed by all the broken dreams and dashed hopes of those that at one time trusted them.
This is why, the pressure to never stop recruiting exhaust even the most stalwart individuals. This is why that most of the MLM companies constantly pound the drums to never stop recruiting. This is why so many marketers have given up. This is why, this is my personal calling and crusade. This is why the entire MLM industry is about to get an eviction notice via the Internet!
I have experienced this frustration first hand. However, I really am on the periphery of this phenomena destroying peoples credibility, because I was engulfed in building the 12 years of technology that is Veretekk. So I have only joined a few stinkers in that time. Globalwon and Exeler8. What a waste of time! And I experienced the growth then collapse on one and saw the righting on the wall with the later and quickly quit it and refunded the money to all the people I had recruited. Ouch!
But this is not about Veretekk. This is about a beacon of light in this MLM Sea of despair. This is about an MLM company I joined in October 2001. I was hesitant at first, but my good friend, Ricardo Ferrari, flew me to go see the company and meet them. There was something about them that was different. That difference was subtle and obscure. The difference was, this company had real customers. So I spent about 3 months building that business, and then had to stop because of a divorce and the massive demand on my time to build the Veretekk code. During those 7 years, my business with this MLM Company continued to grow, with no involvement from me whatsoever.
Just recently I have the time to get back to that business. As I was assessing why the difference, why did this MLM continue to grow while the others always failed, it hit me. Because in this MLM my organization was 95% pure customers not looking to make money, but real customers that just keep buying the products.
And this revelation is what inspired me to produce the Its Good Business Flash found at itsgoodbusiness.net.
In less than 3 weeks my new leg has grown over 700 members. And the growth is increasing every day. I have never seen happier marketers as I have in this new leg. They understand that with this company in which I am a reluctant leader in, they really do have a future because they understand they are building a real customer base that given time will produce an income they can rely on. In this new leg I have professional business people that see this as an investment, not another concocted stupid MLM attempt to drain the pockets of the hopeful masses. In this leg we have cohesion and delegated harmony. There is no stress in this company, because It’s Good Business”!
If you would like more information please register at itsgoodbusiness.net
Marketing Strategy Specialist