Monday, April 14, 2008
The continued struggles of the banking industry to
stabilize itself concerns many who have invested
for years in 401k's, the stock market etc... in hopes
of long term residual income upon their retirement.
The latest news shows that many institutions are
still reeling from over extending loans and credit
"The Fed has been holding auctions to supply
direct loans to commercial banks every two weeks
In addition to the auctions which supply loans for
28 days to commercial banks, the Fed announced
last month that it was employing Depression-era
provisions to allow investment banks to borrow
directly from the Fed. Previously, only commercial
banks had that privilege."
(source: Associated Press)
Many of us are facing the uncertainty these
challenging economic times offer with trepidation.
Concerns are growing in this climate the
investments and savings we thought were once
secure for our retirement years are now in question.
Others who thought they could depend on those
long term residual investment funds are losing their
401k's by getting edged out of their jobs for
younger lesser paid replacements and have no
security to fall back on.
"Former Federal Reserve Chairman Alan
Greenspan said on Tuesday the U.S. economy
was in recession, and said it would be appropriate
to tap public funds to resolve the mortgage-related
crisis that has helped pull the economy under
Greenspan went farther than the Fed has by saying
outright that the economy is in a recession, although
he said it is too soon to say how deep or prolonged
the downturn will be.
"Consumers are beginning to shrink in, the
automobile markets are beginning to contract,
production is beginning to ease, and we are in
the throes of recession," he said.
"I think if you're going to deal with a situation like this
it's an issue for appropriated funds of the Treasury to
set up something like the Resolution Trust Corporation,
which as you remember was very successful in resolving
the S&L crisis," Greenspan said.
The RTC was set up to liquidate assets of troubled
savings and loan associations that had been declared
insolvent by the Office of Thrift Supervision. It operated
between 1989 and 1995 and closed or helped resolve
hundreds of thrifts, many of which had gotten into trouble
through sloppy lending practices."
There is however an opportunity for growth that is ready
to explode where long term residual income can be secured.
The time is ripe for the Internet business entrepreneur. MLM
as it has been known more for its pyramid schemes of that
past, is quickly becoming a legitimate home based business
opportunity. One example is the book published by Donald
Trump and Robert Kiyaski "Why We Recommend Network
Marketing" which advises the vast opportunity that is out there,
if you find the right Internet Business. One such group making
great strides in securing incredible residual income is the
"IGB" ItsGoodBusiness Group. Focusing on the investing
in purchasing already paying customers instead of spending
dollars on dead end leads and over saturating their opportunity
marketing to other marketers as was the norm, is sending
savvy entrepreneurs right to IGB's doorstep.
Marketing Strategy Specialist
Saturday, March 22, 2008
Why “It’s a good business”. I have been in the MLM market since 1992. I have seen them come and go. I have watched the potential leadership of many men and women destroyed by unprofessional and corrupt MLM businesses. I have seen the frustration of many who deserve great success and have that potential constantly allude them.
I own an MLM business. It took 12 years to build it. We waited until 3 years ago to launch it as a 3 level affiliate program. We built it on integrity not hype. It mostly has customers, not distributors. This set me to thinking.
So I started to analyze why so many MLM’s grow so quickly then eventually collapse into obscurity. That reason is they lacked customers. The entire organization is sales people looking for more sales people. It was a shocking revelation and this is the reason so many buy the promise of financial independence only to watch their organizations eventually collapse.
This is why you see many potentially successful and capable individuals time and time again jump from one program to another. And doing so, they eventually are relegated to obscurity as their sphere of influence is destroyed by all the broken dreams and dashed hopes of those that at one time trusted them.
This is why, the pressure to never stop recruiting exhaust even the most stalwart individuals. This is why that most of the MLM companies constantly pound the drums to never stop recruiting. This is why so many marketers have given up. This is why, this is my personal calling and crusade. This is why the entire MLM industry is about to get an eviction notice via the Internet!
I have experienced this frustration first hand. However, I really am on the periphery of this phenomena destroying peoples credibility, because I was engulfed in building the 12 years of technology that is Veretekk. So I have only joined a few stinkers in that time. Globalwon and Exeler8. What a waste of time! And I experienced the growth then collapse on one and saw the righting on the wall with the later and quickly quit it and refunded the money to all the people I had recruited. Ouch!
But this is not about Veretekk. This is about a beacon of light in this MLM Sea of despair. This is about an MLM company I joined in October 2001. I was hesitant at first, but my good friend, Ricardo Ferrari, flew me to go see the company and meet them. There was something about them that was different. That difference was subtle and obscure. The difference was, this company had real customers. So I spent about 3 months building that business, and then had to stop because of a divorce and the massive demand on my time to build the Veretekk code. During those 7 years, my business with this MLM Company continued to grow, with no involvement from me whatsoever.
Just recently I have the time to get back to that business. As I was assessing why the difference, why did this MLM continue to grow while the others always failed, it hit me. Because in this MLM my organization was 95% pure customers not looking to make money, but real customers that just keep buying the products.
And this revelation is what inspired me to produce the Its Good Business Flash found at itsgoodbusiness.net.
In less than 3 weeks my new leg has grown over 700 members. And the growth is increasing every day. I have never seen happier marketers as I have in this new leg. They understand that with this company in which I am a reluctant leader in, they really do have a future because they understand they are building a real customer base that given time will produce an income they can rely on. In this new leg I have professional business people that see this as an investment, not another concocted stupid MLM attempt to drain the pockets of the hopeful masses. In this leg we have cohesion and delegated harmony. There is no stress in this company, because It’s Good Business”!
If you would like more information please register at itsgoodbusiness.net
Marketing Strategy Specialist
Monday, March 17, 2008
you turn to invest in your retirement?
Where can you feel secure investing your retirement savings?
The events of Bear Stearns is quite possibly the beginning
of a recession states former Treasury secretary Allen Greenspan.
Former Treasury Secretary Robert Rubin last week described
the situation as "uncharted waters".
The news in the Wall Street Journal is bleak.
These are trying times and many will take a financial hit in
one way or another. Statistics show that all too many of us
are in debt with little or no way to get ahead.
What can you do to secure your retirement is one of comfort?
I'm Corie Wallace, an Internet Marketing Strategy Specialist,
I am just like you. I find myself asking those very questions
and trying to prepare for what may lay ahead.
Look folks, I'm not here to try and sell you anything. I'm
just trying to give you information that can help you create
long term residual income to secure you and your family's
Research online, see all the opportunities out there asking you
to buy leads, asking you to buy traffic? Where has any of that
produced positive results of any substance? I bet very little if
any. I know, I've been there. All I ended up with was less
cash at the end of the month.
Clearly a poor choice to invest funds in hopes of gaining long
term residual income.
What if there was a way to ensure long term residual income
without having to take a chance on the stock market at this
treacherous time. What if you could feel secure in creating
interest on your investment that would be constant, no
interest rate drops, simply growth, in fact growth that you
yourself could control?
There is such an opportunity to secure your long term
residual income success. The concept is in buying customers,
yes buyan already existing customer base to grow long term
wealth and residual income for your retirement years that is
secure. Doesn't that make a lot more sense then throwing you
hopes and dreams away during a time of such uncharted waters?
Itsgoodbusiness.net has a program in place that does just that
with a team of well known Masters in their specialties to help
you obtain success. Itsgoodbusiness.net can show you how to
create a successful long term income through buying
customers, not selling, not buying leads, no cold calls
ever again. Combine the excellence of Itsgoodbusiness.net
along with Veretekk's unsurpassed lead generating system
you can generate free targeted leads of your own.
This is a very powerful way to create long term residual
income that can accrue and support your retirement years.
Itsgoodbusiness.net is comprised of leaders who have seen the
clear advantage to buying customers and are investing an
incredible amount of time and money mentoring and
coaching those who sign up to receive information.
They teach you how to secure your future and stop
wasting time spending good money after bad. None
of us can afford that at this critical time. Bear Stearns
has taught us that even the big boys can crumble.
It is time to change the way you do business and get educated
on how to protect your investment and regain the security of
your retirement with long term residual income that only
Itsgoodbusiness.net can provide.
For more information on how to act and secure your future
please take the time to sign up for Itsgoodbusiness.net's
newsletter and start getting educated on how to create your
long term residual income retirement fund.
Marketing Strategy Specialist
Tuesday, March 4, 2008
Marketing for the little guy with ItsGoodBusiness.net on Google.
Tom Prendergast, innovative CEO of Inetekk.com,
Inc., and Veretekk leads the way again with the
anticipated cooperative business building model
of ItsGoodBusiness marketing concept in building
businesses on Google and beyond.
For years the Industry has come to know Tom
Prendergast as an innovator and creator of the
Veretekk system which is exploding on the Internet
helping the little guy succeed in an ever growing
and ever changing industry. Mr. Prendergast
continues with his new concept of buying paying
customers instead of buying leads ensuring the
success once again of the little guy. Now a home
based business has the ability to create a revenue
stream with Tom's new marketing approach.
The ability to buy paying customers guarantees
the beginning of a residual income and is fast
becoming the new way by many veterans in the
Internet Marketing industry, to be the wave of the
future ensuring a return on their investment.
When you visit you are greeted
with the new concept by Tom in plain simple terms
and great visual aids consistent to Mr. Prendergast's
approach to educating and giving a leg up to the
Its Good Business has gained the attention of both
Al Gonzales, successful marketing entrepreneur and
Butch Hamilton, well known Master Search Engine
Optimization expert creating a power house investing
in the concept of buying customers and not leads
and a commitment to educating others in this
exciting and powerful new marketing concept. A
business model where one reinvests into their business
with a risk free way to receive immediate results the
industry begins to stop and listen. Mr. Prendergast
is about to change the face of Internet marketing
as it has been known today. Tom is about to expand
opportunities for the small and large home based
businesses alike, for years to come, and for the
betterment and improvement of the Internet
Marketing industry as whole.
Saturday, February 16, 2008
I know I've spent a lot of time on the sales aspect of internet marketing. It's what I love to do best! But I think it's time we take a step back for a minute and evaluate what we do here. There are many different opportunities in network marketing and many different ways to sell them. The most important thing you can do is find something that you are passionate about, something that you get excited about and that personally interests you for starters. What we do can be very tedious at times, if we are not enjoying what we are marketing, it becomes difficult to write about, talk about, or stay self motivated.
As I continue to learn and grow here in Internet Marketing Wonderland. I have found myself part of several groups where there a teams working together on specific opportunities, usually, these rooms go silent. Why you ask? Because the few carry the weight of the rest and at some point the give and take becomes all about taking. Clearly these "takers" are out of their element, overwhelmed and unable to grasp the opportunity they are in. Their motivation for being involved? Purely to get rich quick with out any effort. They never succeed and end up running around bashing the program they invested in. But what they didn't invest in it... was their time. Time is the most costly and valuable commodity we put into our online businesses. It is something, unlike a 9-5 job, that doesn't pay when you start out. You must leverage your time in order to gain income in the future. So choosing what excites you instead of how much it pays is very important. Trust me, if you put in the time, you will see an income.
Ask yourself these questions when considering an opportunity:
Can I see myself talking about this in a positive manner for years to come?
Can I imagine myself walking into someone's office and present this as an opportunity that can grow their business and make them money?
Is my motivation with this opportunity to build a steady income or to get rich quick irregardless of the consequences?
Is it something that I can sell outside of the internet if given the opportunity?
What kind of company am I aligning myself with?
If you are considering an opportunity, do your homework in regards to the reputation of the company you are considering investing in. Once you opt in, you become the face of that company to your customers and prospects. It's your reputation that is on the line not theirs. If you don't choose wisely, you can destroy your internet business in a heart beat representing something that over promises and under delivers. Be wary of this. Think long and hard about this point. Trust me, if it sounds too good to be true... it is.
All the questions I asked you to consider point to two things, longevity and reputation. Both are things that involve you. If one gets caught up in the big pay out, realize that it is very very hard to get someone to invest that kind of money and what true substance does that program really provide in return? Do you have people already interested in wanting invest that kind of sum? If you do, then maybe it's a good opportunity. If you don't, how easy do you think it will be to get a return on your investment. I know a person who has been Network Marketing on the internet for over a decade, bought into a program that has a 2k price tag on it. You know the kind, where you have to drag people to a cyber call in to listen to a someone say "buy my program, I and only I can teach you the way to make money on the internet. If you cant sell this program you aren't a closer and you need me to do it for you. All for the price of 2 THOUSAND DOLLARS!" If after a decade you don't have a base that can invest 2k, why on earth would you choose that opportunity. You're setting yourself up for failure. On the other hand, if you look at opportunities that are affordable investments cash wise, interest and excite you, odds are in the long run you would've made 2k in a decade. My poor associate is still waiting for that big sale. He spends all his time in social networks trying to get people to attend this call. Eventually, if it hasn't happened already, he will be known as the guy who wants you to spend 2k. His reputation will be in the cyber toilet.
Always opt for something that you see a value in, that you can be proud of and most importantly that you believe in. Your sales techniques will improve at an incredible rate if you know why you invested, what positives you see and what growth potential you believe there is. Yes folks, it really is that simple. You just needed to hear it.
Good luck this week and keep those questions coming!
Saturday, February 9, 2008
"Multi-level marketing (MLM) also referred to as Network Marketing is a business distribution model that allows a parent multi-level marketing company to market their products directly to consumers by means of relationship referral and direct selling.
Independent unsalaried salespeople of multi-level marketing referred to as distributors (associates, independent business owners, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are rewarded a commission relative to the volume of product sold through each of their ndependent businesses (organisations). Independent distributors develop their organisation by either building an active customer base, who buy direct from the parent company and / or by recruiting a downline of independent distributors who also build a customer base, expanding the overall organisation. Additionally, distributors can also earn a profit by retailing products which they purchased from the parent company at wholesale price.
Distributors earn a commission based on the sales efforts of their organisation, which includes their independent sale efforts as well as the leveraged sales efforts of their downline. This arrangement is similar to franchise arrangements where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager. Commissions are paid to multi-level marketing distributors according to the company’s compensation plan. There can be multiple levels of people receiving royalties from one person's sales."
Pretty dry stuff huh? But, there are some interesting statements in this definition. Let's take a closer look shall we?!! Now, it may get a little complicated, but so is marketing on the internet these days. Stick with me on this there is a method to the madness.
Now, as I read this definition, there are two parts to Internet Marketing one, is the attempt to build what we call a down line or in my line of work i call them "reps". A rep actually works for a larger company on a commission basis only if and when they generates sales. The other, is becoming a distributor where you can sell multiple product categories on a volume basis to create residual income and profit.
Let's focus on the first part of this definition for a moment. If you Rep a product, usually the company has multiple product categories and you can obtain distribution on a bulk basis in order for them to retail it in business outside of the internet. So you are selling many products on a commission basis to your distributors or "down line" for them in turn to retail. However, on the internet, it seems all too often the focus is on selling a single "system", a one true way, so to speak, with a large one time pay out with no real distribution on the other side to generate any substantial residual income or profit. So in other words, you have to sell the system to a new distributor each time in order to get paid for your hard work and effort promoting someone's "how to and i do it better than the rest" guide.
In short you spend all your time networking, marketing, promoting and trying to sell one thing.
Now the second part of the definition discusses representing a company that allows you to not only grow distributorship but also retail product yourself. Looking at this model in the short term, the pay out may seem a lot smaller than the previous model. I know the lure of a big pay out is tempting but hear me out. If you represent a company that has multiple streams of income and pays you a commission per sale through your distributorship and your own retail
sales the numbers start to add up to equal or exceed the big one time pay out package with a lot less investment of your time and the residual income is yearly not on a one time basis.
In short you have multiple ways of selling and
promoting your product to the same individual.
A good, better, best business profile.
Let me slow it down for a minute so I can make my
point. Network Marketing, is simply the art of selling.
You have a choice on the internet which way you want
to develop your income. One model is the Rep, on the
Internet, a Rep sells a "system". The "system" being
one that you buy into that has a large 1-up, as I see
it, one time pay out per sale. You are selling a program
that someone else controls. Typically you spend your
time Networking seeking interested individuals to
become fellow distributors and buy the system. He in
turn needs to do the same, and so on and so on.
What's missing here is who does the distributor get to
retail to? No one. How many other categories of product
do you Rep for the company? None. How much time and
how many people do you have to present the offer to?
An incredible amount. How many say yes? Very few.
For example, you are a Franchiser trying to sell another
Franchise to someone else in order to get paid. Ask a
Franchise owner of McDonald's how much money they
would make if they could only sell Franchises instead
of billions of burgers at $3.00 bucks a pop. Not much
if you look at the yearly sales and time vs income per
sale. On the other hand, the Rep who can sell both a
distributorship (aka Franchise) as well as sell product
(the burgers) may make less per sale, but has the
opportunity to have more success and a higher dollar
income per year because they are diversified. So the
odds of Networking and making either a retail sale or
a wholesale sale per lead is far greater. The time
spent per individual you Network with ends up being
a greater payout. The odds are simply in your favor.
The road to success is always paved with good
intentions, the reality is, you can't spend all your time
training and pitching. At some point you need to start
selling and building a business. So the question is,
what is your time worth? What is your perceived value.
How do you want to sell in it? Training and pitching to
people on how to sell someone elses "system" to others
or selling wholesale distributorship along with retail to
the masses with an infinite number of sales potentially
available with little or no time training?
The day of the one time big pay out "systems" are slowly
coming to an end. "Marketing Systems" have a defined life
expectancy. Over time the market becomes saturated.
Eventually the well runs dry by the sheer numbers of it.
As the down line forms, more and more people understand
the program less and less. It gets watered down, like that
game "telephone" where in the beginning everyone
understands the program and the internet but somewhere
as the line gets longer, the message gets garbled and the
meaning and intention are lost. The value of your
investment decreases as the number of investors rises who
are leass and less satisfied with what they have invested in.
They give a large sum of money and get nothing in return.
They are told to "leverage". Leverage in this case
means charge a couple of thousand to your credit and being
told that you will make the money back in 30 days. What if
you don`t? Then what? You are now in debt, scrambling for
as many leads as possible to make a sale out of desperation.
This is not sales folks, this is not Network Marketing,
this is panic mode.
If you take a step back and act as a business person,
the slow and steady daily income, and the built in residual
income that comes with it, is a great way to build and fund
other opportunities. All too often I see people investing in
large expensive programs without have any way to fund
them. Build your business, Network and Market yourself.
Build your relationships an income and more importantly
take on other programs slowly. If you want to be a
Representative of multiple products, make sure you can
produce sales on your own and have the customer base
to sell it to before putting yourself in the red.
That my friends is good business, good sales policy.
Then you have something very special to Market on the
Network we call the Internet.......
As always, feel free to contact me with your questions.
I enjoy passing along information that helps you growyour business.
Keep those questions coming!
Wishing you success this week.
Tuesday, January 29, 2008
How many times has an offer been presented to you
that you had no need for. How much time did the
presenter spend talking and how much information
did he obtain from you in regards to your business,
your needs to improve your business. Very little I am
sure or more, did you know what they were even
talking about? Did it make sense to you and did it tap
into anything for you? If I can pass on one piece of
information to you that will open the doors of success
it is this... Information is knowledge, and with that
information you will succeed.
Think about where you do business, why do you go to
a particular barber or hair dresser, why you shop at a
particular store, where you bank, your lawyer,
accountant. There are people there you know and
trust because they know what you need. You know
they care about your best interests. They want to help
provide you with the things you prefer, or the way you
like to be treated. Now how did those people learn all
that about you to create such loyalty? How did they
build that kind of trust? How the heck did the dog
groomer know so much about you? Why did the
prospect pick the other guy instead of you for the
These people were masters at building a
relationship, asking the right questions and
listening to the answers.
I want to tell you a little story that was one of my great
successes. Not to brag, but to show you the power of
listening and what it can do for you. I represented a
line that had six major competitors; all excellent
companies, all good products similar in nature and
very lucrative, with reps that all had excellent
relationships with the customer I had. I won the
account for this product category. It was big, it was
sweet , it was incredibly satisfying .... it was
Most people, even if they know you, don't make snap
judgments. I'm sure you don't agree to buy something
just because someone said, "hey, buy my stuff!" Not
only do you need to know the whys, you need to know
how it will help you before you fork over your hard
earned cash. But, listening to incessant babble about
why the presenter thinks its a good deal doesn't mean
it's a good deal for you. I had the luxury in my case
of having a great relationship with my customer, and
had proven that I could be relied on, gave great
service, was honest and cared. But so did the five
other guys. We were all selling "fiffle fafffle" and they
all talked about how great their "fiffle faffle" was. I
chose not to talk about "fiffle faffle", I chose to ask
why he was considering "fiffle faffle". From that one
simple question a dialog ensued that gave me an
incredible amount of information. I knew why he
wanted change, I learned about his frustrations, his
concerns, the need to grow his business. I learned
what other products I represented that would be
useful in the future. I sat there listening, not
speaking, empathizing where necessary, taking
notes and started to build a program based on his
business as he saw it not how I thought it should
be. So, when I did finally present my "fiffle faffle"
there was no need to negative sell the competition,
there was no need for endless hours of stating my
"fiffle faffle" was the greatest "fiffle faffle" in the
world.... just a program that fit his needs and a clear
way it would help grow his business in the direction
he wanted it to go.
The short of it is folks, you can't sell something big
if you don't understand who you are talking to. If
you speak more than ask questions, how will you
know anything? You can email people all day with
free stuff, and $5.00 e-books making money here
and there, but what have you've gained? Nothing.
You may have a data base of thousands of leads and
prospects, but do you have any clue what they need?
Do you know what they want in order to grow their
business? How do you know you need to have it to
sell if you don't know what it is? Are you missing an
opportunity? If you asked your base any of these
questions, would you know how to communicate
with them better? YES!
Whether you communicate through emails, or
through all the social networks out there, or through
forums, ask and listen to the responses. Write down
what you learn or use your computer's note pad.
We spend so much time learning the technical
aspects of what we do, looking for the easy way to
make things happen that we neglect the human
factor. There are people on the other side of the
screen folks. Sometimes we forget that. If you
want to succeed in this crazy place we call the
information highway, we need to learn what
information is valuable information.
As always, feel free to contact me with your questions.
I enjoy passing along information that helps you grow
Keep those questions coming!
Wishing you success this week.
Friday, January 4, 2008
I'm assuming most of you have loads of leads or purchase leads, but what are you doing with them? Endless emails are a thing of the past. It's the age of human contact, videos through you tube, etc… reaching out and turning prospects into customers. I've sat and listened to numerous self designated expert Internet "salesmen" telling you how they are successful and you will never be as good as them. I say yes you can. It just takes practice. Now folks, I don’t profess to be any sage guru, any expert except that I've been doing this in the real world for many years. It is innate at this point, automatic, and I have many successful business owners outside of the Internet that can attest to the fact that I helped grow their sales and impact their company's bottom line and I still do. Sales and marketing is what I do for a living, I eat sleep and breathe it every day. I know you can learn it too. Folks, I know it can be uncomfortable coming out from behind the screen and reaching out to a stranger, up until now I bet you've enjoyed the anonymity. We all hate telemarketers, but that is not what I am speaking of, these are your prospects that opted to give you their telephone number. You have piqued their interest. Reaching out and asking the right questions and listening, I mean really listening to the answers, will guide you in what your prospect's needs are. Think of it as a courtesy call. No selling, just sharing information and ideas. Build your relationship. Never greet someone and then start selling your stuff. You will get no where. I don’t care what anyone tells you. I've heard people say, "Treat it like the movie boiler room", The, take it to "no", so what, next theory. That’s a topic for another time. It takes a unique person to sell that way and they are doing it by sheer numbers. Call a thousand people odds are you'll get 10, and of those 10, how many will stay your customer or just buy your one product because they were pressured? That is no way to build a customer base let alone get a dialogue going to even get the opportunity to receive an objection.
Handling objections is a very subtle topic; you may not realize they are objecting. Simple responses are, "I'm not ready at this time", "I'll think about it", "I don’t understand your product", "I need to do more research" are among many I hear for Internet sales. I don’t suppose you've run across these subtle responses. They sound reasonable and the untrained may think that is a reasonable response. You may have found yourself answering in that manner. But ask yourself what did you really mean by that? You know what the answer is, you were trying to put off the sale. Ask your customer that very question; always ask an open ended question that requires more than a yes or no. Information is knowledge, and you learn about your prospect and his needs. Have a pad and paper at hand and right down the why's and why not answers. Don’t ever be afraid of getting a flat out no.Personally, I love no's. That’s when the selling starts. Now don’t get me wrong,when I say selling, it's really in the context of being an advisor, an ally, a consultant, and most importantly a mentor. See folks, I believe in the products I represent. I believe they help other people in one capacity or another. So if you truly believe in what you are offering, and know that product well, you will succeed more than not, because in the end that belief will get passed on. When I do receive a "no" I simply ask one question..."now that we've agreed that we don’t have a fit, would you mind telling me why you are not interested". Now you can put that in any words you want that you are comfortable saying but it is the one thing a prospect doesn’t expect. The perception that you have accepted and respected their answer. You have, but you've created, in one simple sentence an environment and an atmosphere that allows them to put their guard down and tell you what they really think. Folks, that is the key to sales,communication and the exchange of information. Now you can understand his reasoning, and maybe you won’t sell him this product but guess what, at the very least, you've built a relationship with this person. Always ask if you can call him again, 9 out of 10 times they will say yes because you spoke with them. When you send an email, the prospect will regard it as a personal note because they know you are a person, not spam. You have set yourself apart from the masses my friends in one simple conversation. Odds are in the end, you will have one heck of a loyal customer.
As always, feel free to contact me with your questions. I enjoy passing along information that helps you grow your business. Keep those questions coming!
Wishing you success this week.